SUPERMARKETS DEFY BREWERY PRICE HIKES

TOKYO (FNS) -- With a rallying cry of support for consumers, Japanese supermarket chains have set off a wave of beer price discounting that is challenging the nation's pricing system taboo.In April the four major supermarket chains, Daiei Inc., Ito-Yokado Co., Jusco Co. and Seiyu, announced one after another that they cut prices on beer and some other alchoholic beverages. Several of them declined

TOKYO (FNS) -- With a rallying cry of support for consumers, Japanese supermarket chains have set off a wave of beer price discounting that is challenging the nation's pricing system taboo.

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