SUPERMARKETS DEFY BREWERY PRICE HIKES

TOKYO (FNS) -- With a rallying cry of support for consumers, Japanese supermarket chains have set off a wave of beer price discounting that is challenging the nation's pricing system taboo.In April the four major supermarket chains, Daiei Inc., Ito-Yokado Co., Jusco Co. and Seiyu, announced one after another that they cut prices on beer and some other alchoholic beverages. Several of them declined

TOKYO (FNS) -- With a rallying cry of support for consumers, Japanese supermarket chains have set off a wave of beer price discounting that is challenging the nation's pricing system taboo.

In April the four major supermarket chains, Daiei Inc., Ito-Yokado Co., Jusco Co. and Seiyu, announced one after another that they cut prices on beer and some other alchoholic beverages. Several of them declined to follow the breweries' price increases, which went into effect May 1.

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