SUPERMARKETS FACE NEED TO CLEAR CONFUSION ON HEALTH

CHICAGO -- Consumer confusion is obscuring the goal to be healthy and fit, according to statistics presented during Food Marketing Institute's Speaks presentation here last week.Some of the confusion lies with changing and often conflicting information on health issues, the effectiveness of the new food pyramid and diets, Michael Sansolo, senior vice president, FMI, pointed out during the discussion.FMI

CHICAGO -- Consumer confusion is obscuring the goal to be healthy and fit, according to statistics presented during Food Marketing Institute's Speaks presentation here last week.

Some of the confusion lies with changing and often conflicting information on health issues, the effectiveness of the new food pyramid and diets, Michael Sansolo, senior vice president, FMI, pointed out during the discussion.

FMI polled consumers in its annual Trends and Shopping for Health reports to

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