SUPERMARKETS FALL SHORT FOR SOME CONSUMERS

CHICAGO -- A consumer report card on food stores shows supermarkets earning high marks overall but falling short with some key groups of shoppers, according to the Speaks presentation at the 2003 FMI Show here last week.Consumers gave a solid 8.1 rating to their primary supermarket, based on a 1 to 10 scale in which 10 is the best. That supermarket score beat out the 7.8 mark for discounters."But

CHICAGO -- A consumer report card on food stores shows supermarkets earning high marks overall but falling short with some key groups of shoppers, according to the Speaks presentation at the 2003 FMI Show here last week.

Consumers gave a solid 8.1 rating to their primary supermarket, based on a 1 to 10 scale in which 10 is the best. That supermarket score beat out the 7.8 mark for discounters.

"But there is softness in the rating of supermarkets," said Michael Sansolo, FMI sen

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