SUPERMARKETS FUEL CROSS-MERCHANDISING OPPORTUNITIES WITH GAS BUSINESS

NEW YORK (FNS) -- Supermarkets' foray into the gas business is speeding up as major retailers add fuel centers to stores and take advantage of cross-merchandising opportunities.Some trade observers think that currently in this country there are several hundred supermarkets that offer fuel stations, many of which are driven by a customer-service strategy."We're increasing units because it is a service

NEW YORK (FNS) -- Supermarkets' foray into the gas business is speeding up as major retailers add fuel centers to stores and take advantage of cross-merchandising opportunities.

Some trade observers think that currently in this country there are several hundred supermarkets that offer fuel stations, many of which are driven by a customer-service strategy.

"We're increasing units because it is a service customers appreciate and support and continue to ask for," said Sam Anderso

Register to view the full article