SUPERMARKETS FUEL CROSS-MERCHANDISING OPPORTUNITIES WITH GAS BUSINESS

NEW YORK (FNS) -- Supermarkets' foray into the gas business is speeding up as major retailers add fuel centers to stores and take advantage of cross-merchandising opportunities.Some trade observers think that currently in this country there are several hundred supermarkets that offer fuel stations, many of which are driven by a customer-service strategy."We're increasing units because it is a service

NEW YORK (FNS) -- Supermarkets' foray into the gas business is speeding up as major retailers add fuel centers to stores and take advantage of cross-merchandising opportunities.

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