SUPERMARKETS INCREASING ROLE IN SELL-THROUGH

Slowly, but relentlessly, supermarkets are increasing their share of the sell-through video market, mostly at the expense of mass merchandisers.Retailers are gaining sales by increasing their presentations in the main part of the store, away from the video rental section, and becoming more creative in their displays.With more permanent sections and by focusing on theatrical titles other than children's,

Slowly, but relentlessly, supermarkets are increasing their share of the sell-through video market, mostly at the expense of mass merchandisers.

Retailers are gaining sales by increasing their presentations in the main part of the store, away from the video rental section, and becoming more creative in their displays.

With more permanent sections and by focusing on theatrical titles other than children's, they are becoming video sell-through destinations.

And with aggr

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TAGS: Walmart