Supermarkets appear to be holding on to their general merchandise shoppers. In an exclusive SN consumer survey, more than one in five respondents said they were buying more general merchandise from supermarkets now than in the past. This response was identical to that in a similar survey in 1995. This was the third telephone survey of 1,000 consumers nationwide conducted for SN by America's Research Group, Charleston, S.C., March 20 to 25.
mber predicting they would buy the same amoun