SUPERMARKETS LAG BEHIND OTHER CHANNELS IN VALENTINE CANDY SALES

OSSINING, N.Y. -- Pointing to data that shows other channels outsell supermarkets when it comes to Valentine candy, Ken Coogan, partner, Coogan & Partners, a consulting and market research firm here, suggests grocers do more to develop sales of Valentine candy.Boxed-chocolate Valentine candy is difficult for grocery stores, sources told SN, because supermarket buyers don't have the same strong relationships

OSSINING, N.Y. -- Pointing to data that shows other channels outsell supermarkets when it comes to Valentine candy, Ken Coogan, partner, Coogan & Partners, a consulting and market research firm here, suggests grocers do more to develop sales of Valentine candy.

Boxed-chocolate Valentine candy is difficult for grocery stores, sources told SN, because supermarket buyers don't have the same strong relationships with manufacturers of the boxed chocolates -- the main form of Valentine

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