SUPERMARKETS NEED A FRESH APPROACH TO HBC, SAYS STUDY

PHOENIX -- With consumers looking for the best store to shop in, regardless of channel, supermarkets need to open up to new merchandising approaches in selling health and beauty care, as well as other nonfood products.This was one of the findings of the second part of "Merchandising for Success," a study by the New York-based Educational Foundation of General Merchandise Distributors Council, Colorado

PHOENIX -- With consumers looking for the best store to shop in, regardless of channel, supermarkets need to open up to new merchandising approaches in selling health and beauty care, as well as other nonfood products.

This was one of the findings of the second part of "Merchandising for Success," a study by the New York-based Educational Foundation of General Merchandise Distributors Council, Colorado Springs, Colo. The HBC component was presented during the association's HBC Marketi

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