SUPERMARKETS' SHARE SEEN FADING

ELMWOOD PARK, N.J. - As supercenters and other nontraditional formats expand their focus on food, they stand to topple traditional food retailers as the leaders in grocery sales in the next seven years, consulting firm Willard Bishop predicted."We think that sometime in 2013, food retailers will actually sell less food than the [nontraditional] retailers," said Jim Hertel, senior vice president at

ELMWOOD PARK, N.J. - As supercenters and other nontraditional formats expand their focus on food, they stand to topple traditional food retailers as the leaders in grocery sales in the next seven years, consulting firm Willard Bishop predicted.

"We think that sometime in 2013, food retailers will actually sell less food than the [nontraditional] retailers," said Jim Hertel, senior vice president at Barrington, Ill.-based Willard Bishop. He made the projections along with firm Presiden

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