SUPERMARKETS SHOULD FOCUS ON DVD: VSDA RESEARCHER

ATLANTIC CITY, N.J. -- The rapid consumer acceptance of DVD should cause an increase in the supermarket channel's focus on the format, said David Benish, vice president, Gerke & Associates, Columbia, Mo. Benish spoke to SN after a presentation he gave on the results of a new benchmarking study released at the recent East Coast Video Show. The report, which the management consulting firm prepared for

ATLANTIC CITY, N.J. -- The rapid consumer acceptance of DVD should cause an increase in the supermarket channel's focus on the format, said David Benish, vice president, Gerke & Associates, Columbia, Mo. Benish spoke to SN after a presentation he gave on the results of a new benchmarking study released at the recent East Coast Video Show. The report, which the management consulting firm prepared for the Video Software Dealers Association, Encino, Calif., revealed that the revenue breakdow

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