SUPERMARKET'S SIGNATURE POTATO TAKES ROOT AS A CUSTOMER FAVORITE

DUBLIN, Ireland -- Superquinn was not happy with Ireland's potatoes, so the family-owned supermarket chain decided to get to the root of the matter and develop its own.The project gobbled up a lot of money and six years of trial and error, but it has been worth all the trouble, officials said. Sales of a family of signature potatoes are good and they've helped to cultivate customer loyalty.The potato

DUBLIN, Ireland -- Superquinn was not happy with Ireland's potatoes, so the family-owned supermarket chain decided to get to the root of the matter and develop its own.

The project gobbled up a lot of money and six years of trial and error, but it has been worth all the trouble, officials said. Sales of a family of signature potatoes are good and they've helped to cultivate customer loyalty.

The potato variety, for which Superquinn has exclusive rights, draws the same customer

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