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SUPERMARKETS SLOW TO ADOPT GAME FORMATS

SPRINGDALE, Ark. -- Supermarkets in some areas of the country have yet to embrace the latest video-game formats, retailers told SN."We're not on the East or West Coast, so we're a little slower to get it in here," said Craig Hill, video specialist, Harps Food Stores here.He said the newest game formats -- for Microsoft's Xbox and Nintendo's Game Cube, both of which were released during the holiday

SPRINGDALE, Ark. -- Supermarkets in some areas of the country have yet to embrace the latest video-game formats, retailers told SN.

"We're not on the East or West Coast, so we're a little slower to get it in here," said Craig Hill, video specialist, Harps Food Stores here.

He said the newest game formats -- for Microsoft's Xbox and Nintendo's Game Cube, both of which were released during the holiday shopping seasons -- also have not been selling well at his competitors' stores.

"Some of the major stores have picked them up, but they're getting limited success," he said.

He said his stores do well with rentals in the PlayStation and Nintendo 64 format.

"Everyone here is playing N-64," he said.

Calls to individual game-renting supermarkets around the country, including Albertson's stores in Orlando and Marsh outlets in Indianapolis, found no others offering the newest formats.

However, Theresa Daniels, manager, McMaken Super Market's McVideo, Brookville, Ohio, said she has been doing well with rentals of the most highly rated games for the Xbox and Game Cube formats, although she doesn't rent the players themselves.

"Rentals are great," she said, adding that a sell-through program offering previously viewed PlayStation and Nintendo 64 games priced at $12.99 sold out in December.