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Super Bowl Sunday is just around the corner with its flurry of game-watching parties -- and supermarket delis could score big sales with party trays and related trappings, industry sources told SN.Opportunities for cross merchandising, eye-catching displays and big rings pile up but most retailers have yet to grab the ball and run with it, sources said. While many supermarkets have printed up beautiful

Super Bowl Sunday is just around the corner with its flurry of game-watching parties -- and supermarket delis could score big sales with party trays and related trappings, industry sources told SN.

Opportunities for cross merchandising, eye-catching displays and big rings pile up but most retailers have yet to grab the ball and run with it, sources said. While many supermarkets have printed up beautiful brochures, there's little in-store promotion and readiness, they said.

The

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