SUPERTARGET UNIT TAKES FRESH AIM WITH ARCHER FARMS

ORLANDO, Fla. (FNS) -- The arrival of SuperTarget here comes with a number of firsts for the expanding chain of 16 units -- the addition of Starbucks Coffee and Krispy Kreme doughnuts, as well as an increased emphasis on the retailer's own Archer Farms brand.Although Minneapolis-based Target opened its first superstore about five years ago, the Florida store is the first to play up its Archer Farms

ORLANDO, Fla. (FNS) -- The arrival of SuperTarget here comes with a number of firsts for the expanding chain of 16 units -- the addition of Starbucks Coffee and Krispy Kreme doughnuts, as well as an increased emphasis on the retailer's own Archer Farms brand.

Although Minneapolis-based Target opened its first superstore about five years ago, the Florida store is the first to play up its Archer Farms label, according to officials. The line includes smoked meats; bakery items like bread

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TAGS: Center Store