SUPERTARGET UNIT TAKES FRESH AIM WITH ARCHER FARMS

ORLANDO, Fla. (FNS) -- The arrival of SuperTarget here comes with a number of firsts for the expanding chain of 16 units -- the addition of Starbucks Coffee and Krispy Kreme doughnuts, as well as an increased emphasis on the retailer's own Archer Farms brand.Although Minneapolis-based Target opened its first superstore about five years ago, the Florida store is the first to play up its Archer Farms

ORLANDO, Fla. (FNS) -- The arrival of SuperTarget here comes with a number of firsts for the expanding chain of 16 units -- the addition of Starbucks Coffee and Krispy Kreme doughnuts, as well as an increased emphasis on the retailer's own Archer Farms brand.

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TAGS: Center Store