SUPERVALU BOOSTS PROFIT WITH CATEGORY MANAGEMENT

CHICAGO -- Supervalu, Minneapolis, has experienced increases in sales and gross profit, and a reduction in its inventories, as a result of its category management practices.Category management is a component of Supervalu's Advantage program, its application of Efficient Consumer Response initiatives. The objective of the Advantage program is to find inefficiency in any form and eliminate it and at

CHICAGO -- Supervalu, Minneapolis, has experienced increases in sales and gross profit, and a reduction in its inventories, as a result of its category management practices.

Category management is a component of Supervalu's Advantage program, its application of Efficient Consumer Response initiatives. The objective of the Advantage program is to find inefficiency in any form and eliminate it and at the same time, try to discover value and build upon it.

To this end, Supervalu

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