SUPERVALU: CARLITA WHITE CORN & BLACK BEAN SALSA

White Corn & Black Bean Salsa is one of 32 Tex-Mex products under Supervalu's Carlita signature brand, targeting semi- and fully acculturated Hispanics, as well as non-Hispanics looking for more authentic tastes. Craig Espelien, store brands general director for the Eden Prairie, Minn.-based retailer/wholesaler, said the salsa is a reincarnation of a popular store-brand item that was discontinued

White Corn & Black Bean Salsa is one of 32 Tex-Mex products under Supervalu's Carlita signature brand, targeting semi- and fully acculturated Hispanics, as well as non-Hispanics looking for more authentic tastes. Craig Espelien, store brands general director for the Eden Prairie, Minn.-based retailer/wholesaler, said the salsa is a reincarnation of a popular store-brand item that was discontinued several years ago.

"That was really successful, and so we wanted to kind of stay the

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TAGS: Supervalu