SUPERVALU CEO SEES COLLABORATION AS KEY TO SURVIVAL

SAN FRANCISCO -- Supervalu's chief executive officer is urging retailers to engage in greater collaboration with each other and their trading partners to compete against super-efficient supply chain leaders such as Wal-Mart Stores.Giving the opening keynote address at Food Marketing Institute's 2005 Distribution Conference at the Omni San Francisco Hotel last week, Jeff Noddle urged collaboration

SAN FRANCISCO -- Supervalu's chief executive officer is urging retailers to engage in greater collaboration with each other and their trading partners to compete against super-efficient supply chain leaders such as Wal-Mart Stores.

Giving the opening keynote address at Food Marketing Institute's 2005 Distribution Conference at the Omni San Francisco Hotel last week, Jeff Noddle urged collaboration in supply chain initiatives like data synchronization, and for logistics processes like

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