SUPERVALU TO DEBUT NATURAL BANNER

MINNEAPOLIS -- Supervalu here said last week that it would enter the burgeoning natural-and-organics retail space with a value-priced format called Sunflower Market.The retailer/wholesaler said the new banner would debut in January 2006 in Indianapolis."We are seeing a growing demand for affordable organic foods with exceptional taste and nutritional quality," said Jeff Noddle, chairman and chief

MINNEAPOLIS -- Supervalu here said last week that it would enter the burgeoning natural-and-organics retail space with a value-priced format called Sunflower Market.

The retailer/wholesaler said the new banner would debut in January 2006 in Indianapolis.

"We are seeing a growing demand for affordable organic foods with exceptional taste and nutritional quality," said Jeff Noddle, chairman and chief executive officer, Supervalu, in a prepared statement.

He said the Su

Register to view the full article

TAGS: Supervalu