SUPERVALU FIRST TO LAUNCH ONLINE CATEGORY PROGRAM

EDEN PRAIRIE, Minn. -- Supervalu here will be the first supermarket company to implement ACNielsen's just-launched Internet-based Category Business Planning when it goes online with the information intelligence system today.The program enables category managers to obtain targeted information and analysis at their desktops that they previously had to go to an in-house ACNielsen specialist to obtain,

EDEN PRAIRIE, Minn. -- Supervalu here will be the first supermarket company to implement ACNielsen's just-launched Internet-based Category Business Planning when it goes online with the information intelligence system today.

The program enables category managers to obtain targeted information and analysis at their desktops that they previously had to go to an in-house ACNielsen specialist to obtain, said Mike Terpkosh, director of category management development at Supervalu. The syst

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