Supervalu to Implement Cost-Based Price Plan

MINNEAPOLIS Retailers in the Eastern U.S. who are customers of Supervalu are bracing for sweeping changes in the way they pay for, plan and schedule their deliveries as the wholesaler, based here, rolls out a new pricing scheme. Supervalu said it will introduce a system it calls market advantage pricing, or MAP, to retail customers in its Eastern Division later this month. The system is similar to

MINNEAPOLIS — Retailers in the Eastern U.S. who are customers of Supervalu are bracing for sweeping changes in the way they pay for, plan and schedule their deliveries as the wholesaler, based here, rolls out a new pricing scheme.

Supervalu said it will introduce a system it calls market advantage pricing, or MAP, to retail customers in its Eastern Division later this month. The system is similar to the “activity-based selling,” or ABS, model the company uses in its other divis

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