SUPERVALU JOINS CONSUMER-DIRECT OPERATION

MINNEAPOLIS -- Supervalu here has signed on as the exclusive wholesaler for Streamline, Westwood, Mass., the consumer-direct operator serving as a testbed for industry research into alternative delivery channels.The wholesaler is also discussing other business opportunities with the home-shopping and delivery company, but no decisions have been made, according to Kevin Ellis, vice president of business

MINNEAPOLIS -- Supervalu here has signed on as the exclusive wholesaler for Streamline, Westwood, Mass., the consumer-direct operator serving as a testbed for industry research into alternative delivery channels.

The wholesaler is also discussing other business opportunities with the home-shopping and delivery company, but no decisions have been made, according to Kevin Ellis, vice president of business planning for Supervalu's retail food companies.

"We are supplying them wit

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