SUPERVALU LAUNCHES NATURAL AND ORGANIC FORMAT

INDIANAPOLIS - Supervalu last week opened its first Sunflower Market here. "This has been a dream of a lot of us for several years - opening a value-priced natural and organic market," said Jeff Noddle, chairman and chief executive officer of Supervalu, at a ribbon-cutting ceremony. "Natural and organic products are going more mainstream." Housed in a former A&P location, the new 13,000-square-foot

INDIANAPOLIS - Supervalu last week opened its first Sunflower Market here. "This has been a dream of a lot of us for several years - opening a value-priced natural and organic market," said Jeff Noddle, chairman and chief executive officer of Supervalu, at a ribbon-cutting ceremony. "Natural and organic products are going more mainstream." Housed in a former A&P location, the new 13,000-square-foot store features natural and organic brands exclusively, with a mix of 80% organic produce

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