SUPERVALU PLANS NEW ETHNIC PRODUCTS

EDEN PRAIRIE, Minn. - Encouraged by the line's first-year sales, Supervalu here said it is developing 30 new items for Carlita, its signature Tex-Mex line.The additions will nearly double the items in the line, which is aimed at acculturating and acculturated Hispanics and mainstream shoppers seeking authentic ethnic products. The new items are expected to come out in summer and will contain a mix

EDEN PRAIRIE, Minn. - Encouraged by the line's first-year sales, Supervalu here said it is developing 30 new items for Carlita, its signature Tex-Mex line.

The additions will nearly double the items in the line, which is aimed at acculturating and acculturated Hispanics and mainstream shoppers seeking authentic ethnic products. The new items are expected to come out in summer and will contain a mix of line extensions, such as peach salsa, and authentic products, like spices.

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TAGS: Supervalu