SUPERVALU REGION MULLS INTERACTIVE BUYING

MINNEAPOLIS -- The Northwest region of Supervalu here is evaluating interactive buying technology, used by retailers at Supervalu trade shows, to facilitate automatic order entry to the wholesaler's warehouses.To use this automatic system, retailers are presented with a 3.5-inch computer disk with store-specific information. When retailers attending a show go to make a purchase, they present the disk

MINNEAPOLIS -- The Northwest region of Supervalu here is evaluating interactive buying technology, used by retailers at Supervalu trade shows, to facilitate automatic order entry to the wholesaler's warehouses.

To use this automatic system, retailers are presented with a 3.5-inch computer disk with store-specific information. When retailers attending a show go to make a purchase, they present the disk to the vendor, who inserts it in a laptop computer at the booth.

Each vendor

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TAGS: Supervalu