SUPERVALU SETS ROLLOUT OF NEW PRICING PLAN

MINNEAPOLIS -- Supervalu here expects a companywide rollout of its new retail pricing program to begin in late summer, after the completion of a one-year test in the Denver market. "Nothing is more critical to our customers than pricing. Thus, we are taking extreme care in the design, training and implementation efforts in support of this goal," stated Mike Wright, chairman, president and chief executive

MINNEAPOLIS -- Supervalu here expects a companywide rollout of its new retail pricing program to begin in late summer, after the completion of a one-year test in the Denver market. "Nothing is more critical to our customers than pricing. Thus, we are taking extreme care in the design, training and implementation efforts in support of this goal," stated Mike Wright, chairman, president and chief executive officer, in the wholesaler's annual report.

Supervalu's new pricing program, call

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