SUPERVALU WIDENS PREMIUM LINE

MINNEAPOLIS -- Continuing its successful rollout of upscale private-label products, Supervalu here has expanded its Preferred Selection premium line with 39 new items.Introduced by Preferred Products Inc., Supervalu's private-label subsidiary, the second offering of products includes tortilla chips, salsa, picante sauce, barbecue sauce, spring water, flavored iced teas, syrup, juices and cereal.The

MINNEAPOLIS -- Continuing its successful rollout of upscale private-label products, Supervalu here has expanded its Preferred Selection premium line with 39 new items.

Introduced by Preferred Products Inc., Supervalu's private-label subsidiary, the second offering of products includes tortilla chips, salsa, picante sauce, barbecue sauce, spring water, flavored iced teas, syrup, juices and cereal.

The company previously had no premium private-label presence in those product cat

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TAGS: Supervalu