SUPERVALUE REPORTING SKU DROP, SALES RISE

ATLANTA -- Category-management efforts are delivering sales and profit increases for Supervalu's independent retailers, while at the same time reducing stockkeeping units at the retail level, according to Leland Dake, corporate vice president of wholesale merchandising at Supervalu, Minneapolis.The wholesaler has tracked net SKU reductions of 12% in the past two years from its category-management

ATLANTA -- Category-management efforts are delivering sales and profit increases for Supervalu's independent retailers, while at the same time reducing stockkeeping units at the retail level, according to Leland Dake, corporate vice president of wholesale merchandising at Supervalu, Minneapolis.

The wholesaler has tracked net SKU reductions of 12% in the past two years from its category-management work with several hundred stores, he said. The participating retailers' dollar sales inc

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TAGS: Supervalu