SUPPLEMENT SAVVY

Vitamin and supplement sales depend on what consumers know about the product.This puts retailers on top of an information pyramid, acting as educators as well as product providers.To get ahead, they use innovative research approaches to educate themselves on the latest trends in the category, while finding ways to pass that data along to customers. The result, they hope, will be increased interest

Vitamin and supplement sales depend on what consumers know about the product.

This puts retailers on top of an information pyramid, acting as educators as well as product providers.

To get ahead, they use innovative research approaches to educate themselves on the latest trends in the category, while finding ways to pass that data along to customers. The result, they hope, will be increased interest and sales.

"We hire strong category managers who have extensive e

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TAGS: Supervalu