SUPPLEMENTAL INCOME

WHAT'S HUGE, FLAT AND REQUIRES a lot of attention?Retailers who took their acetyl-L-carnitine today should know the answer: the sprawling $20 billion dietary supplement category, of course.Supplements are everywhere, available in multiple forms. They're in supermarkets - and they also line the shelves of specialty merchants like GNC, sit on gas station counters in single-dose blister packs, and are

WHAT'S HUGE, FLAT AND REQUIRES a lot of attention?

Retailers who took their acetyl-L-carnitine today should know the answer: the sprawling $20 billion dietary supplement category, of course.

Supplements are everywhere, available in multiple forms. They're in supermarkets - and they also line the shelves of specialty merchants like GNC, sit on gas station counters in single-dose blister packs, and are the subject of miracle-induced testimonials on late-night television.

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