SUPPLIERS FOCUS ON QUALITY

In this year's diverse mix of nontheatrical children's video, more attention is being paid to quality and value-added merchandise sold at impulse price points .Suppliers are reacting to the public's concern and demand for quality programming for their children with products that go beyond pure entertainment into education and special interest."Parents are going to want more quality programming," said

In this year's diverse mix of nontheatrical children's video, more attention is being paid to quality and value-added merchandise sold at impulse price points .

Suppliers are reacting to the public's concern and demand for quality programming for their children with products that go beyond pure entertainment into education and special interest.

"Parents are going to want more quality programming," said Elaine Perliss, senior marketing manager at Columbia TriStar Home Video, Bu

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