THE SUPPLY SIDE

At a recent trade convention, an industry leader denounced Efficient Consumer Response for not hitting its original four-year implementation target. Therefore, ECR may not be a legitimate concept. The room was silent. I sensed some sighs of relief. It's simple. If ECR is not working as projected, blame the concept. Actually, the criticism of ECR was said tongue-in-cheek as a provocative opening to

At a recent trade convention, an industry leader denounced Efficient Consumer Response for not hitting its original four-year implementation target. Therefore, ECR may not be a legitimate concept. The room was silent. I sensed some sighs of relief. It's simple. If ECR is not working as projected, blame the concept. Actually, the criticism of ECR was said tongue-in-cheek as a provocative opening to a very pro-ECR speech. But it does raise two significant, interrelated questions. Is ECR inevita

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