SUPPLY SIDE ECR-ONOMICS

Efficient Consumer Response was the wake-up call heard throughout the grocery industry just a few years ago when alternative-format stores and deep discounters threatened to sweep across the competitive landscape.With their sharp pricing and polished logistics, the new formats lured away many of the supermarkets' best customers and eroded business in some of the most-profitable categories.To meet

Efficient Consumer Response was the wake-up call heard throughout the grocery industry just a few years ago when alternative-format stores and deep discounters threatened to sweep across the competitive landscape.

With their sharp pricing and polished logistics, the new formats lured away many of the supermarkets' best customers and eroded business in some of the most-profitable categories.

To meet the challenge, industry leaders endorsed a sweeping plan aimed at streamlining

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