A SURE LURE

Statistics show Americans like the idea of eating more seafood, but the reality is that they still feel skittish about cooking fish at home. Retailers looking to overcome that reluctance tell SN selling fresh and frozen seafood in supermarkets -- like fishing itself -- takes careful planning, patience and an eye for creativity.Promotions are key to the success of seafood, said Mohammad Jeddy, seafood

Statistics show Americans like the idea of eating more seafood, but the reality is that they still feel skittish about cooking fish at home. Retailers looking to overcome that reluctance tell SN selling fresh and frozen seafood in supermarkets -- like fishing itself -- takes careful planning, patience and an eye for creativity.

Promotions are key to the success of seafood, said Mohammad Jeddy, seafood buyer and department director for Houston-based Fiesta Mart. The 43-store chain's an

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TAGS: Seafood