SURFEIT OF MEAT EXPECTED TO SPUR MARKETING SHIFT

PHOENIX -- Record supplies of meat and poultry coupled with shifting consumer demands are going to force retailers to change the way they market meat.That is according to Joe Leathers, director of merchandising for the National Pork Producers Council, Des Moines, Iowa."We have to improve the worth of what we are selling, and there are many ways to do that. But we have to start thinking like consumers,

PHOENIX -- Record supplies of meat and poultry coupled with shifting consumer demands are going to force retailers to change the way they market meat.

That is according to Joe Leathers, director of merchandising for the National Pork Producers Council, Des Moines, Iowa.

"We have to improve the worth of what we are selling, and there are many ways to do that. But we have to start thinking like consumers, not meat people," said Leathers, who along with K. Alan Warren, meat direc

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