SURF'S UP: FINDING THE 'NEXT WAVE IN FOOD RETAILING'

As you page through this big issue of SN, you'll see the "Next Wave in Food Retailing" logo sprinkled throughout each of the weekly sections and on the front page. The same logo is inset in this column.Of course, it isn't the logo that's so important; what is important is the concept it identifies. The concept is that supermarket retailers are now looking ahead to determine how they will remain competitive.

As you page through this big issue of SN, you'll see the "Next Wave in Food Retailing" logo sprinkled throughout each of the weekly sections and on the front page. The same logo is inset in this column.

Of course, it isn't the logo that's so important; what is important is the concept it identifies. The concept is that supermarket retailers are now looking ahead to determine how they will remain competitive. So, in a bid to identify directions that the industry could follow in upcomin

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