SURVEY: CALIFORNIA CHAINS BACK MARKETING GROUPS

SACRAMENTO, Calif. -- California retailers generally support the aims of commodity organizations, according to a recently released study.The study was commissioned and released by the California Agricultural Issues Forum -- a coalition of 15 California marketing groups. It surfaced amidst a climate of some hostility toward commodity groups, which assess growers to create and conduct generic marketing

SACRAMENTO, Calif. -- California retailers generally support the aims of commodity organizations, according to a recently released study.

The study was commissioned and released by the California Agricultural Issues Forum -- a coalition of 15 California marketing groups. It surfaced amidst a climate of some hostility toward commodity groups, which assess growers to create and conduct generic marketing programs.

"We wanted to find out what people thought about the impact of the

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