SURVEY: CONSUMERS QUICKLY FORGET PRICES

DALLAS -- Retailers could see higher profits if they raised prices on certain foods, a researcher said, after releasing the results of a new survey that shows most consumers would buy the same quantity of product even if the price was increased slightly.The survey results, unveiled at a seminar at the Annual Meat Conference here last week, showed many consumers quickly forget the prices of foods in

DALLAS -- Retailers could see higher profits if they raised prices on certain foods, a researcher said, after releasing the results of a new survey that shows most consumers would buy the same quantity of product even if the price was increased slightly.

The survey results, unveiled at a seminar at the Annual Meat Conference here last week, showed many consumers quickly forget the prices of foods in their shopping cart. The findings suggest retailers may be underselling their merchand

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