SURVEY FINDS ECR INVOLVEMENT IS UP

NEW YORK -- Leading food distributors have dramatically increased their involvement in Efficient Consumer Response in the last six months, according to a study by Meyers Research Center here.The survey also found significant gaps between accepting ECR theory and practicing it. ECR refers to a group of business practices that lead to a less costly and more efficient flow of products through the distribution

NEW YORK -- Leading food distributors have dramatically increased their involvement in Efficient Consumer Response in the last six months, according to a study by Meyers Research Center here.

The survey also found significant gaps between accepting ECR theory and practicing it. ECR refers to a group of business practices that lead to a less costly and more efficient flow of products through the distribution pipeline. Meyers' TradeSmart Survey conducted in June showed that 45% of super

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