NEW YORK -- Nearly 40% of those polled in an SN consumer buying habits survey report they are buying more frozen food items from supermarkets than one year ago.
n food from grocers, up from 38% the last year.
The number of shoppers purchasing the same amount of frozen food as a year ago also showed a slight increase, from 34.2% in 1995 to 35.3% this year. The comparisons are from a March 1995 SN survey.
Consumers queried in the latest survey generally feel they will