SURVEY FINDS SALES UP, SKUS DROP IN FROZENS

ORLANDO, Fla. -- Category management levels could be on the rise in the country's frozen food departments.According to research conducted by A.C. Nielsen, Northbrook, Ill., dollar sales of frozen food were up 3.5% for the 52 weeks ended June 11. In that time frame, however, the number of items carried in frozen food departments dropped slightly.Steve Warshaw, vice president at Nielsen, said the decreases

ORLANDO, Fla. -- Category management levels could be on the rise in the country's frozen food departments.

According to research conducted by A.C. Nielsen, Northbrook, Ill., dollar sales of frozen food were up 3.5% for the 52 weeks ended June 11. In that time frame, however, the number of items carried in frozen food departments dropped slightly.

Steve Warshaw, vice president at Nielsen, said the decreases were measured by segment, so an exact percentage of the decline across

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