SURVEY: FUNDING TO SHIFT TO ELECTRONIC MARKETING

Brand marketers are applying more national marketing dollars toward retailer electronic marketing programs, and ceding more control over those activities to their sales forces, according to a new Supermarket News-Brand Marketing survey on electronic marketing.These linked trends underscore a general industry movement toward more localized control of national brand spending as brand marketers embrace

Brand marketers are applying more national marketing dollars toward retailer electronic marketing programs, and ceding more control over those activities to their sales forces, according to a new Supermarket News-Brand Marketing survey on electronic marketing.

These linked trends underscore a general industry movement toward more localized control of national brand spending as brand marketers embrace more targeted and account-specific programs.

For brand marketers, the story o

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