SURVEY GIVES MARKETERS HIGH MARKS

NEW YORK -- Brand marketers are changing some of their business practices for the better and the trade seems to be noticing, according to an exclusive poll conducted by the SN Group.Results of a mini-survey of retailers and suppliers conducted at the Food Marketing Institute convention in Chicago suggest significant advances are being made by manufacturers in such areas as in-store marketing, sales

NEW YORK -- Brand marketers are changing some of their business practices for the better and the trade seems to be noticing, according to an exclusive poll conducted by the SN Group.

Results of a mini-survey of retailers and suppliers conducted at the Food Marketing Institute convention in Chicago suggest significant advances are being made by manufacturers in such areas as in-store marketing, sales compensation systems and category management. These changes come at a time when relati

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