SURVEY: INSERTS PULL SHOPPERS

BALTIMORE, Md. -- A newly released consumer survey of 3,000 grocery shoppers indicates that advertising inserts draw a large majority of shopper readership and usage, whereas consumer loyalty card usage was no guarantee for loyalty. BR Survey statistics revealed that advertising inserts appear to be an effective marketing vehicle in reaching shoppers. Of the shoppers surveyed, 86% say they read ad

BALTIMORE, Md. -- A newly released consumer survey of 3,000 grocery shoppers indicates that advertising inserts draw a large majority of shopper readership and usage, whereas consumer loyalty card usage was no guarantee for loyalty.

BR> Survey statistics revealed that advertising inserts appear to be an effective marketing vehicle in reaching shoppers. Of the shoppers surveyed, 86% say they read ad inserts, up from 81% in the 2000 survey. Grocery ad inserts were read by 50% of tota

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