BALTIMORE, Md. -- A newly released consumer survey of 3,000 grocery shoppers indicates that advertising inserts draw a large majority of shopper readership and usage, whereas consumer loyalty card usage was no guarantee for loyalty.
BR> Survey statistics revealed that advertising inserts appear to be an effective marketing vehicle in reaching shoppers. Of the shoppers surveyed, 86% say they read ad inserts, up from 81% in the 2000 survey. Grocery ad inserts were read by 50% of tota