SURVEY RATES METHODS OF ELECTRONIC MARKETING

ORLEANS -- Retailers and manufacturers are enthusiastic about the ability of electronic marketing programs to increase sales volumes, identify top customers and sell specific products.But retailers are cautious about manufacturers' involvement in such programs, especially when it comes to identifying their customers individually instead of through group characteristics.These were among the key findings

ORLEANS -- Retailers and manufacturers are enthusiastic about the ability of electronic marketing programs to increase sales volumes, identify top customers and sell specific products.

But retailers are cautious about manufacturers' involvement in such programs, especially when it comes to identifying their customers individually instead of through group characteristics.

These were among the key findings of an exclusive national survey of supermarket retailers and brand market

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