SURVEY: RETAILERS USE WEB AS MARKETING TOOL

McCOY LARGO, Fla. -- The supermarket industry is increasing its use of the World Wide Web and frequent-shopper programs to decide how best to spend promotional dollars and win a larger share of consumers' food dollars.These were among the results of the 19th annual survey of promotional practices, conducted by Cox Direct here. Thirty-five grocery retailers with annual sales from less than $100 million

McCOY LARGO, Fla. -- The supermarket industry is increasing its use of the World Wide Web and frequent-shopper programs to decide how best to spend promotional dollars and win a larger share of consumers' food dollars.

These were among the results of the 19th annual survey of promotional practices, conducted by Cox Direct here. Thirty-five grocery retailers with annual sales from less than $100 million to more than $1 billion participated in the survey. In addition, 761 consumers nati

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