SURVEY REVEALS PROGRESS IN ECR -- AND ROOM TO IMPROVE

ATLANTA -- A new survey, which asked supermarket industry companies to rate their own progress in implementing Efficient Consumer Response initiatives, indicates ECR has definitely taken root in the supermarket industry, though there is still significant room for growth.Respondents, who included retailers, wholesalers and manufacturers, assessed their implementation level for 20 ECR programs on a

ATLANTA -- A new survey, which asked supermarket industry companies to rate their own progress in implementing Efficient Consumer Response initiatives, indicates ECR has definitely taken root in the supermarket industry, though there is still significant room for growth.

Respondents, who included retailers, wholesalers and manufacturers, assessed their implementation level for 20 ECR programs on a scale ranging from zero -- no activity -- to four -- an implemented program with measura

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