SURVEY: SUPERMARKETS FADE IN NONFOOD SALES

American consumers are shopping supermarkets less for nonfood products, according to a national study commissioned by Supermarket News. The survey, conducted for SN by America's Research Group, Charleston, S.C., polled 1,000 shoppers by telephone, asking them about their spending habits on health and beauty care, general merchandise and video products.two to one against them," said Britt Beemer, chairman

American consumers are shopping supermarkets less for nonfood products, according to a national study commissioned by Supermarket News. The survey, conducted for SN by America's Research Group, Charleston, S.C., polled 1,000 shoppers by telephone, asking them about their spending habits on health and beauty care, general merchandise and video products.

two to one against them," said Britt Beemer, chairman and founder of the research firm.

This finding coincides with industry

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