SURVIVAL OF THE FITTEST

PHILADELPHIA -- In a world where buying produce direct and forming alliances with suppliers is becoming more common for supermarket chains, there is little room for the traditional middleman, the produce terminal market wholesaler.But some wholesalers will continue to play a vital role in produce retailing -- the ones that can quickly evolve from middlemen to providers of essential services.The key

PHILADELPHIA -- In a world where buying produce direct and forming alliances with suppliers is becoming more common for supermarket chains, there is little room for the traditional middleman, the produce terminal market wholesaler.

But some wholesalers will continue to play a vital role in produce retailing -- the ones that can quickly evolve from middlemen to providers of essential services.

The key to that evolution for wholesalers will be to find exactly what the retailers

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