THE SURVIVORS OF WAR

Private-label cereal is alive and well following some anxious moments during last year's price wars among the branded manufacturers.Despite the hot new prices and promotions by manufacturers of national brands, private label has remained a contender in the cereal category. That's because after manufacturers of national brands slashed prices, makers of private label followed suit."It appears that we

Private-label cereal is alive and well following some anxious moments during last year's price wars among the branded manufacturers.

Despite the hot new prices and promotions by manufacturers of national brands, private label has remained a contender in the cereal category. That's because after manufacturers of national brands slashed prices, makers of private label followed suit.

"It appears that we have restored an effective branded/private-label price gap in most markets,"

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