SUTTON PLACE TAPS SUPERMARKET SALES TACTIC

ROCKVILLE, Md. -- Specialty retailer Sutton Place Gourmet here is borrowing supermarket tactics for a new aggressive marketing plan.The company, a gourmet-oriented chain that emphasizes fresh food and is often cited as a leader in prepared foods presentation, has staged its first-ever food sale, and is incorporating theme merchandising as well.The sale was launched with an ad in the Washington Post

ROCKVILLE, Md. -- Specialty retailer Sutton Place Gourmet here is borrowing supermarket tactics for a new aggressive marketing plan.

The company, a gourmet-oriented chain that emphasizes fresh food and is often cited as a leader in prepared foods presentation, has staged its first-ever food sale, and is incorporating theme merchandising as well.

The sale was launched with an ad in the Washington Post that filled a third of a page. That was the beginning of a new push, which wi

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